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LC Brand

The brand

Its founder, Liviana Troffei, quickly became known as the queen of inventive knitting, renowned for her relevant, meticulous approach to details, patterns and to geometric lines. The brand has maintained and strengthened this characteristic over time, enriching it with characteristic, enriching it with the development of a total look that makes research and experimentation with innovative and exclusive materials its strong point. It is a modern minimalism that becomes ‘effortless chic’, for a discreet, unostentatious fashion, suitable for an audience of conscious consumers. Starting with knitwear in the creative process, the brand gives life to a range of products that are essential and elegant. The fabrics and yarns are predominantly natural, with wools, cashmere, viscoses, silks and poplin always present.